Tiago Assunção

I’m a Lead UX Designer with 16+ years of experience designing experiences across enterprise software, games, mobile and web products. I specialize in turning complex systems, requirements and user needs into clear, engaging experiences, combining user research, product strategy, data and hands-on design to make informed decisions.

Throughout my career, I’ve worked across the full product and design lifecycle, from discovery, research and problem definition to information architecture, user flows, prototyping, playtesting, iteration and final delivery. My experience goes beyond individual features. I’ve helped define UX direction, establish design processes and standards, lead cross-functional initiatives, and connect user needs with product and business goals.

Alongside hands-on design, I’ve led and mentored designers, built UX practices and helped teams improve how they approach design problems. Whether I’m working on a complex live-service game system or an enterprise product, my focus remains the same: understand the real problem, challenge assumptions, test ideas and create experiences that deliver meaningful value for both users and the business.

Game UX

Designing player-focused experiences for complex game systems, progression, LiveOps and monetization, with a focus on making gameplay clear, engaging and rewarding.