Tiago Assunção

UX/UI Designer / UX Mentor

GET TO KNOW ME

With over 15 years of experience crafting user experiences, I specialize in designing intuitive and engaging interfaces that exceed user and player expectations. As a Lead UX Designer at Scopely, my focus is on creating designs that resonate deeply with users, fostering meaningful connections with the products I work on.

Throughout my career, I’ve been driven by a passion for delivering impactful, user-centered designs. Whether it’s enhancing in-game interactions or optimizing web store navigation, my work emphasizes thoughtful, data-driven solutions that improve both player satisfaction and business outcomes.

I approach design as a collaborative process, leveraging tools like internal playtests and user feedback to identify insights and translate them into actionable improvements. By combining creativity with a dedication to continuous learning, I aim to create experiences that are not only functional but also delightful.

Explore my portfolio to see how thoughtful UX design can transform user experiences and drive success.

UX Design

UI Design

Mentorship

Leadership

Information Architecture

User Flow Mapping

Interaction Design

Wireframing

Usability Testing

Prototyping

My Resume:

about me

My journey in UX design has been all about understanding users and creating designs that not only meet their needs but also delight them. I’ve had the privilege of working across diverse industries—including gaming, web development, mobile development, and software development—where I’ve applied user-centered design principles to tackle complex challenges and deliver products that resonate with users.

In my current role as a Lead UX Designer at DIGIT, a Scopely Studio, I lead a talented team dedicated to enhancing the user experience for Star Trek Fleet Command. A significant part of my work involves creating and implementing processes that streamline workflows and ensure our design output is both efficient and of the highest quality. I mentor my team at all levels, from junior designers to principal-level experts, guiding them through the intricacies of UX design and supervising every detail that goes into the game. My responsibility is to ensure that every feature and interface is polished, user-friendly, and adheres to top-notch standards through continuous feedback and iteration.

Beyond my role at Scopely, I’m also a UX Mentor at UX Tree, where I help guide and develop the next generation of UX professionals. Mentorship is a deep passion of mine because it allows me to give back to the design community while staying engaged with emerging trends and techniques. I believe that sharing knowledge and fostering growth in others is as important as delivering great design work.

My experience spans from hands-on design to leadership, and I’ve always been driven by a desire to create meaningful, user-friendly experiences. Whether I’m working on a high-profile game or mentoring a budding designer, my focus remains on the user and ensuring their interaction with a product is as seamless and enjoyable as possible.

My goal is to continue pushing the boundaries of UX design and contributing to projects that make a real impact.

I had the pleasure of working with Tiago on Star Trek Fleet Command at Scopely, which was his first venture into free-to-play mobile games. Tiago approached the role with an open mind, a strong eagerness to learn, and a genuine passion to contribute. His drive and dedication allowed him to make meaningful, impactful contributions to the team from day one. Over time, I’ve seen him grow professionally and take on increasing responsibilities, ultimately stepping into a leadership role where he successfully managed a UX team. It’s been incredibly rewarding to watch his development, and I have no doubt that he would be a valuable asset to any team he joins.

Lily Li
UX Director at Scopely

I had the pleasure of being Tiago’s manager at Scopely. He was not only able to handle all UX tasks assigned to him but also rose easily into a position of leadership, where he was not only able to effectively manage his team, but also guide them in the creation of an extensive and highly valuable UX bible. He’s easy to work with, flexible in his approach, and professional in his manner. Good, creative, and experienced UX designer/managers are hard to come by. Tiago is the complete package.

Doug Kaufman
Design Director at King

I had the pleasure of collaborating with Tiago on numerous initiatives at Scopely, and he is truly a joy to work with. Tiago is a master of his craft—exceptionally skilled at understanding the player journey and adapting designs to meet product needs – he is able to blend user-centered thinking with business goals. In short – his work simply elevates the products he contributes to.

But apart from this – Tiago is a caring colleague. He brings a collaborative spirit and thoughtfulness, which makes him not only an outstanding professional but also a great person to work with on a personal level. Anyone would be fortunate to have Tiago on their team.

Karla Biukovic
Product Lead at Matchday

my current role

Lead UX Designer

Feb 2022 – Present

Senior UX Designer

May 2020 – Feb 2022

Leading a cross-disciplinary team to elevate UX excellence and create engaging experiences for Star Trek Fleet Command. Collaborating with cross-functional teams—including game designers, developers, QA, artists, and producers—to manage projects and align timelines with the product roadmap. Driving iterative improvements to the game’s UX by leveraging insights from playtesting and data analysis, ensuring a user-centered design approach that keeps players engaged and returning. Facilitating seamless collaboration and communication among team members and stakeholders to deliver the best possible player experience.

Milestones